Often, critics end up voicing disdain for the whole process of producing food at scale in the way it has to be produced to feed hundreds of millions of people. The Impossible Whopper might help save the planet, but it’s still high calorie, greasy, and probably not a good idea to eat everyday.īut the critiques go further than just observing that fast food isn’t health food. The Beyond and Impossible burgers aren’t exactly health food (something I’ve written about previously), though they’re not more unhealthy than the meat products they’re displacing. There’s certainly some truth to the critiques. But this is a nascent industry, and any pushback can have an impact. To be sure, the new plant-based burgers have gotten a lot of positive coverage, too - and some pragmatic reviews more focused on describing their taste (pretty meaty, though some reviewers insist they can still tell the difference). Veggie burgers didn’t masquerade as something they weren’t.” Meanwhile, numerous articles have questioned the health impacts of the products. His website, Heated, has also given plant-based meats some favorable coverage, but recently wrote nostalgically that “not so long ago. Food writer and former New York Times columnist Mark Bittman, who has long called on Americans to eat less meat, criticized “the new higher-tech vegan meats” for not addressing “resource use and hyperprocessing” (though he has hailed them in the past).
The adoption of Impossible Foods and Beyond Meat products by fast-food chains hasn’t exactly been welcomed in some quarters, even among those you would think would be more supportive of this development.Ĭall it the backlash against the fast rise of meatless meat.įor instance, the CEO of Whole Foods and the CEO of Chipotle both criticized Beyond and Impossible products, calling them too highly processed. It’s a sign that the new wave of meatless meat is approaching mainstream status - an encouraging development if you care about changing our meat-centric food system.īut if the emergence of meatless meat a few years ago was hailed unanimously as a good thing, the response to its mainstreaming has been tinged with skepticism. Another plant-based meat company, Beyond Meat, is featured in Carl’s Jr, Subway, and now McDonald’s. Now, Impossible products have hit Qdoba, Burger King, and supermarkets. When the Impossible Burger launched quietly in upscale restaurants a few years ago, the coverage was mostly positive, with some reviewers even calling it the future of meat.
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